Brand Manager/Director of Membership
Associated Nail Professionals - Golden, CO

Interested in the beauty industry, and an opportunity to help grow a budding organization? Get to know our associations serving massage therapists, cosmetologists, estheticians, hair stylists, and nail professionals—all part of Professional Assist Corporation (PAC). Here’s who we are: Associated Bodywork & Massage Professionals (ABMP)—the largest professional membership association in the field, serving more than 80,000 massage professionals; Associated Skin Care Professionals (ASCP)—the nation’s largest professional membership association, serving more than 15,000 estheticians; Associated Hair Professionals (AHP)—our newest division (launched in 2012) serves nearly 1,500 cosmetologists. In autumn 2014, we added Associated Nail Professionals (ANP), and we’re looking for a Brand Manager to guide our efforts to recruit and retain ANP members. You can learn more about our world by visiting our websites: ABMP.com, ASCPskincare.com, and Insuringstyle.com. You’ll see that the primary benefit for our members is liability insurance coverage, but members also get connected to the profession through our business support, continuing education, and benefit by having an advocate with legislators and the media. Headquartered in Genesee, PAC is an employee-owned company that began serving these fields in 1987. Our 50+ employees all share a common belief that our members should “expectmore.” Be part of our legacy of success as we grow our market throughout the cosmetology profession serving the needs of beauty professionals in 2015 and beyond. Job description We are looking for a Brand Manager for Associated Nail Professionals (ANP) to effectively foster and manage this nail professional-focused division. The successful candidate will research, support, and direct activities/services to promote and develop flourishing member resources, industry relationships, and educational opportunities that result in new member growth. This position calls for an enthusiastic, organized professional with excellent entrepreneurial instincts and customer service skills who can excel at working in a diverse and fast-paced team environment. Specifically: Identify nail professionals’ perceived needs and desires to guide the creation and development of a portfolio of resources/benefits for ANP members. This portfolio will significantly influence our value proposition for nail professionals and empower their success. Prepare necessary resources and coordinate PAC team activities to make sure all ANP materials and systems support and enhance ANP recruitment. Cultivate and nurture existing vendor and manufacturer affinity/referral relationships Construct and test marketing strategies, message(s) and campaign(s) to gauge interest in organization membership. Identify and target market segments most likely to quickly embrace ANP membership. Working in close partnership with the PAC Cosmetology team identify, develop, and nurture strategic partnerships in the nail profession (educators, product manufacturers, vendors, etc.) who can help grow and promote ANP. Significantly grow school presence and brand awareness by participating in the Cosmetology division’s school visitation program. Qualifications We require a proactive self-starter with the ability to work independently as well as collaboratively within a team. Effective communication skills, dedicated work ethic, superb people skills, excellent entrepreneurial instincts, persistence, creativity, and organizational abilities are necessary to succeed in this position. You must have a deep appreciation for quality customer service. Superb attention to detail and basic MS Office skills required. An undergraduate degree or equivalent is preferred. Exceptional candidate will have a bachelor’s degree in Marketing, Communication, or Advertising and/or relevant marketing experience. Our ideal candidate would be a licensed cosmetologist and/or nail professional and/or possess relevant experience in the spa/cosmetology industry, but we also welcome applicants who have an appreciation of and respect for the cosmetology and/or nail professions. PAC and its membership associations offer an impressive suite of employee benefits and a quality work environment. How to apply Please submit resume and cover letter with salary requirements. Please put “Nails Brand Manager” in the subject line. Application deadline is March 27. No telephone calls or drop-in visits, please. Indeed - 2 days ago - save job » Apply Now Please review all application instructions before applying. Apply Now